{"id":385,"date":"2026-02-04T16:15:37","date_gmt":"2026-02-04T16:15:37","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?p=385"},"modified":"2026-03-20T16:05:16","modified_gmt":"2026-03-20T16:05:16","slug":"from-strategy-to-execution-resources-for-academic-marketing","status":"publish","type":"post","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/blog\/from-strategy-to-execution-resources-for-academic-marketing","title":{"rendered":"From Strategy to Execution: Resources for Academic Marketing"},"content":{"rendered":"<p><strong>New AAM Playbooks and Campaign blueprints to support academic marketing<\/strong><\/p>\n<p>Academic Affairs Marketing (AAM) is launching a new set of Playbooks and Campaign blueprints designed to support thoughtful, consistent, and effective academic marketing efforts across NAU.<\/p>\n<p>Together, these resources provide both strategic guidance and real-world examples\u2014helping units plan, execute, and evaluate marketing efforts with greater clarity and confidence. They are flexible tools, not requirements, and can be used independently or alongside AAM consultations.<\/p>\n<p><strong>AAM Playbooks<\/strong><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/playbooks\/\">Playbooks<\/a> provide structured guidance and shared frameworks for common areas of academic marketing. Current playbooks include:<\/p>\n<ul>\n<li><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Marketing-101-Playbook_FY26.pdf\"><strong>Marketing 101 Playbook<\/strong><\/a><br \/>\nA foundational guide to core marketing concepts in higher education, designed to build shared understanding around strategy, audiences, campaigns, channels, and brand alignment.<\/li>\n<li><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Visual-Assets-Playbook_FY26.pdf\"><strong>Visual Assets Playbook<\/strong><\/a><br \/>\nGuidance on planning, creating, and using visual assets that align with NAU and college brands, support accessibility standards, and strengthen consistency across marketing efforts.<\/li>\n<li><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Digital-Marketing-Playbook_FY26.pdf\"><strong>Digital Marketing Playbook<\/strong><\/a><br \/>\nA step-by-step guide to planning, creating, and evaluating digital content across platforms, including KPIs, templates, and audience insights, with an emphasis on practical application.<\/li>\n<\/ul>\n<p><strong>Campaign blueprints<\/strong><\/p>\n<p><a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/campaign-blueprints\/\">Campaign blueprints<\/a> complement the <a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/playbooks\/\">Playbooks<\/a> by showcasing real-world examples of integrated marketing campaigns used across Academic Affairs. Each guide illustrates how a mix of digital, traditional, and experiential tactics can work together to support awareness, engagement, and action for a specific academic initiative.<\/p>\n<p>Rather than providing prescriptive plans, Campaign blueprints help units understand:<\/p>\n<ul>\n<li>How campaigns are structured<\/li>\n<li>Why certain tactics are used<\/li>\n<li>How approaches can be adapted based on goals, audiences, and available resources<\/li>\n<\/ul>\n<p><strong>When to use a Campaign blueprint<\/strong><\/p>\n<p>Campaign blueprints are especially useful when you want to explore how a campaign might come together before building a detailed plan. They are helpful for:<\/p>\n<ul>\n<li>Seeing examples of integrated marketing campaigns<\/li>\n<li>Understanding how different channels support different stages of engagement<\/li>\n<li>Exploring campaign ideas before committing resources<\/li>\n<li>Adapting proven approaches for your own programs or initiatives<\/li>\n<\/ul>\n<p><strong>How Playbooks and Campaign blueprints work together<\/strong><\/p>\n<p>Playbooks and Quick Start Guides serve different\u2014but complementary\u2014purposes.<\/p>\n<ul>\n<li><strong>Campaign blueprints<\/strong>\u00a0show what a campaign can look like in practice.<\/li>\n<li><strong>Playbooks<\/strong> provide step-by-step guidance for planning, execution, and measurement across platforms.<\/li>\n<\/ul>\n<p>Many teams begin with a Campaign blueprint to understand campaign structure, then use a Playbook to build, execute, and assess their own initiative.<\/p>\n<p>Both <a href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/\">resources are available through the AAM website<\/a> and will continue to evolve as additional guidance and examples are developed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New AAM Playbooks and Campaign blueprints to support academic marketing Academic Affairs Marketing (AAM) is launching a new set of Playbooks and Campaign blueprints designed to support thoughtful, consistent, and effective academic marketing efforts across NAU. Together, these resources provide both strategic guidance and real-world examples\u2014helping units plan, execute, and evaluate marketing efforts with greater [&hellip;]<\/p>\n","protected":false},"author":2870,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6],"tags":[34,35,32,33,31],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-resources","tag-best-practices","tag-campaign-planning","tag-playbooks","tag-quick-start-guides","tag-workflows"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/2870"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":10,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":420,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/posts\/385\/revisions\/420"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}