{"id":99,"date":"2026-01-09T16:23:49","date_gmt":"2026-01-09T16:23:49","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?page_id=99"},"modified":"2026-03-20T15:58:36","modified_gmt":"2026-03-20T15:58:36","slug":"training-resources","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources","title":{"rendered":"Training resources\u00a0"},"content":{"rendered":"

Training resources<\/h1>\n

Guidance and examples to help you plan and activate effective marketing efforts<\/h2>\n
Academic Affairs Marketing (AAM) offers training resources designed to support faculty and staff as they plan, launch, and refine marketing and communication efforts. Whether\u00a0you\u2019re\u00a0developing a full campaign or looking for examples of how specific tactics can be used effectively, these resources are here to help you work more strategically and efficiently.<\/span>\u00a0<\/span><\/p>\n
All training resources are grounded in higher-ed best practices and NAU\u2019s brand standards, with a shared focus on supporting student success, retention, and academic momentum.<\/span>\u00a0<\/span><\/p>\n

Explore\u00a0our\u00a0training\u00a0resources<\/span>\u00a0<\/span><\/h3>\n\n
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Playbooks\u00a0 Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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In-depth guides for planning and strategy<\/h5>\n
Playbooks are comprehensive, step-by-step resources that support end-to-end planning, execution, and evaluation. They’re best suited for larger initiatives or when you need a deeper understanding of strategy, messaging, and measurement across platforms.<\/span> <\/span><\/p>\n
Use playbooks when you need to:<\/span><\/b> <\/span><\/p>\n
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Plan a campaign from start to finish<\/span> <\/span><\/li>\n<\/ul>\n
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Align messaging with NAU’s brand voice, personality, and priorities<\/span> <\/span><\/li>\n<\/ul>\n
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Understand how channels, tactics, and metrics work together<\/span> <\/span><\/li>\n<\/ul>\n
View playbooks<\/a><\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n
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Campaign blueprints Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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Campaign and tactic examples you can adapt<\/h5>\n
Campaign blueprints provide practical examples of common marketing campaigns and tactics used across Academic Affairs. Rather than prescribing a single “right” way to work, these guides highlight approaches, use cases, and considerations you can adapt to your unit’s goals, audience, and capacity.<\/span> <\/span><\/p>\n
Use campaign blueprints when you want to:<\/span><\/b> <\/span><\/p>\n
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Explore examples of effective marketing campaigns<\/span> <\/span><\/li>\n<\/ul>\n
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See how specific tactics (e.g., email, digital, social) are commonly used<\/span> <\/span><\/li>\n<\/ul>\n
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Get inspiration and direction without building a full campaign plan<\/span> <\/span><\/li>\n<\/ul>\n
View Campaign blueprints<\/a><\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n
Designed to support real work<\/span>\u00a0<\/span><\/h3>\n
These resources are built to support a wide range of roles across Academic Affairs\u2014from communicators and marketing staff to faculty and administrators who support outreach as part of a broader role. They can be used on their own or alongside AAM consultation, training sessions, and tools.<\/span>\u00a0<\/span><\/p>\n
Not\u00a0sure where to\u00a0start?\u00a0We\u2019re\u00a0happy to help you choose the resource that best fits your needs.<\/span>\u00a0<\/span><\/p>\n
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Contact Academic Affairs Marketing for guidance<\/a><\/strong><\/p>\n<\/div><\/div>\n\n
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Contact Academic Affairs Marketing<\/h4>\n\n
\n Submit a support request<\/a>\n <\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
Training resources Guidance and examples to help you plan and activate effective marketing efforts Academic Affairs Marketing (AAM) offers training resources designed to support faculty and staff as they plan, launch, and refine marketing and communication efforts. Whether\u00a0you\u2019re\u00a0developing a full campaign or looking for examples of how specific tactics can be used effectively, these resources […]<\/p>\n","protected":false},"author":36,"featured_media":91,"parent":54,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-99","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":12,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/99\/revisions\/414"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media\/91"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}