{"id":37,"date":"2025-11-24T19:47:27","date_gmt":"2025-11-24T19:47:27","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?page_id=37"},"modified":"2026-10-06T16:55:36","modified_gmt":"2026-10-06T16:55:36","slug":"website-consultation","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/website-consultation","title":{"rendered":"Website consultation"},"content":{"rendered":"<h1>Website consultation<\/h1>\n<h2><span class=\"NormalTextRun SCXW86452891 BCX0\">Make<\/span> <span class=\"NormalTextRun SCXW86452891 BCX0\">informed decisions about your website.<\/span><\/h2>\n<p><span data-contrast=\"auto\">Academic Affairs Marketing (AAM) helps colleges, departments, and other Academic Affairs units make strategic decisions about how their websites are organized, managed, and found.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Through consultation, guidance, and training, we help your team evaluate<\/span> <span data-contrast=\"auto\">your existing web presence, understand how your site fits within NAU\u2019s broader<\/span> <span data-contrast=\"auto\">academic web ecosystem, and identify opportunities to improve the experience<\/span> <span data-contrast=\"auto\">for both your audiences and site editors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"><span class=\"NormalTextRun SCXW141105058 BCX0\">Build<\/span> <span class=\"NormalTextRun SCXW141105058 BCX0\">a stronger, more focused web presence<\/span><\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW211666873 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211666873 BCX0\">Through website<\/span> <span class=\"NormalTextRun SCXW211666873 BCX0\">review, content strategy, and search optimization, AAM helps you <\/span><span class=\"NormalTextRun SCXW211666873 BCX0\">determine<\/span><span class=\"NormalTextRun SCXW211666873 BCX0\"> what<\/span> <span class=\"NormalTextRun SCXW211666873 BCX0\">content belongs <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW211666873 BCX0\">on<\/span><span class=\"NormalTextRun SCXW211666873 BCX0\"> your site, how it should be organized, and how people,<\/span><\/span> <span class=\"TextRun SCXW211666873 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211666873 BCX0\">search engines, and AI assistants can find and understand it. <\/span><span class=\"NormalTextRun SCXW211666873 BCX0\">You\u2019ll<\/span><span class=\"NormalTextRun SCXW211666873 BCX0\"> leave with<\/span> <span class=\"NormalTextRun SCXW211666873 BCX0\">clear recommendations and resources your team can use to strengthen your web<\/span> <span class=\"NormalTextRun SCXW211666873 BCX0\">presence over time.<\/span><\/span><span class=\"EOP SCXW211666873 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <\/span><\/p>\n<h4>Areas of focus<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span class=\"TextRun MacChromeBold SCXW4474158 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4474158 BCX0\">Content &amp;<\/span> <span class=\"NormalTextRun SCXW4474158 BCX0\">site strategy<\/span><\/span><\/strong><span class=\"TextRun SCXW4474158 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4474158 BCX0\"> \u2013 Review your site inventory, organization, navigation, and<\/span> <span class=\"NormalTextRun SCXW4474158 BCX0\">analytics to <\/span><span class=\"NormalTextRun SCXW4474158 BCX0\">identify<\/span><span class=\"NormalTextRun SCXW4474158 BCX0\"> opportunities to simplify your web presence, better<\/span> <span class=\"NormalTextRun SCXW4474158 BCX0\">organize content, and create a clearer experience for your <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW4474158 BCX0\">audiences<\/span><span class=\"NormalTextRun SCXW4474158 BCX0\">.<\/span> <span class=\"NormalTextRun SCXW4474158 BCX0\">Recommendations can include navigation improvements, with AAM managing<\/span> <span class=\"NormalTextRun SCXW4474158 BCX0\">approved menu updates for Academic Affairs sites.<\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Search optimization<\/span><\/b><span data-contrast=\"auto\"> \u2013 Apply best practices to help search engines and AI <\/span><span data-contrast=\"auto\">assistants understand your content and surface it in relevant searches and<\/span> <span data-contrast=\"auto\">responses.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Site editor guidance<\/span><\/b><span data-contrast=\"auto\"> \u2013 Build the knowledge and skills to confidently manage your<\/span> <span data-contrast=\"auto\">website with guidance on WordPress, Gutenberg blocks, accessibility<\/span> <span data-contrast=\"auto\">requirements, NAU web standards, and other site management questions.<\/span><\/li>\n<\/ul>\n<h3><span class=\"NormalTextRun SCXW196757632 BCX0\">Understand<\/span> <span class=\"NormalTextRun SCXW196757632 BCX0\">your website\u2019s role in the bigger picture<\/span><\/h3>\n<p><span class=\"TextRun SCXW205370051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205370051 BCX0\">NAU\u2019s academic web<\/span> <span class=\"NormalTextRun SCXW205370051 BCX0\">presence includes different websites and resources designed to serve different<\/span> <span class=\"NormalTextRun SCXW205370051 BCX0\">audiences and needs. AAM can help you understand where your site fits <\/span><span class=\"NormalTextRun SCXW205370051 BCX0\">within<\/span> <span class=\"NormalTextRun SCXW205370051 BCX0\">that ecosystem, what information belongs there, and when audiences should be<\/span><\/span> <span class=\"TextRun SCXW205370051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205370051 BCX0\">connected to other NAU resources. The result is a more focused web presence<\/span><\/span> <span class=\"TextRun SCXW205370051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205370051 BCX0\">that supports your unit\u2019s goals without duplicating information or asking one<\/span><\/span> <span class=\"TextRun SCXW205370051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW205370051 BCX0\">site to serve every purpose.<\/span><\/span><span class=\"EOP SCXW205370051 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<!-- shortcode-button -->\n<div class=\"shortcode-button shortcode-button--center\">\n      <a class=\"main-button\" href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/support-request\/\">Connect with a Web Strategist<\/a>\n  <\/div>\n\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<!-- shortcode-contact -->\n<div class=\"shortcode-contact\">\n    <div class=\"contact-header\">\n        <h3>Contact Academic Affairs Marketing<\/h3>\n    <\/div>\n    <div class=\"contact-body\">\n                <a href=\"mailto:aamarketing@nau.edu\" aria-label=\"Contact Academic Affairs Marketing: Email Address\" title=\"Email Address\">\n            <div class=\"contact-icon-container\">\n                <i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n                <span class=\"sr-only\">Email:<\/span>\n            <\/div>\n            <div class=\"contact-email\">aamarketing&#8203;@nau.edu<\/div>\n        <\/a>\n                    <\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Website consultation Make informed decisions about your website. Academic Affairs Marketing (AAM) helps colleges, departments, and other Academic Affairs units make strategic decisions about how their websites are organized, managed, and found.\u00a0\u00a0 Through consultation, guidance, and training, we help your team evaluate your existing web presence, understand how your site fits within NAU\u2019s broader academic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89,"parent":54,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ring_central_script_selection":"","footnotes":""},"class_list":["post-37","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":14,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/37\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/37\/revisions\/525"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media\/89"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}