{"id":32,"date":"2025-11-24T18:58:44","date_gmt":"2025-11-24T18:58:44","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?page_id=32"},"modified":"2026-02-03T16:38:51","modified_gmt":"2026-02-03T16:38:51","slug":"swot","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/strategic-planning\/swot","title":{"rendered":"Situation analysis\u00a0"},"content":{"rendered":"<h1>SWOT analysis<\/h1>\n<h2>Understand where you are to plan where you\u2019re going<\/h2>\n<p><span data-contrast=\"auto\">A clear picture of your current landscape is the foundation for effective strategy. Academic Affairs Marketing (AAM) helps colleges and units conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses that identify internal strengths and challenges, as well as external opportunities and risks. This process creates a shared understanding of your position, aligns stakeholders around priorities, and helps shape action plans that support student success, retention, and institutional goals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">Facilitation and tools for meaningful insight<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Our team guides you through a collaborative SWOT process designed to produce practical, actionable insights\u2014not just documentation. We adapt each session to your unit\u2019s needs, scale, and strategic context, helping teams connect their findings to measurable next steps.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4>Areas of focus<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Facilitated sessions<\/span><\/b><span data-contrast=\"auto\"> \u2013 We lead group discussions that identify key strengths, weaknesses, opportunities, and threats.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Templates and frameworks<\/span><\/b><span data-contrast=\"auto\"> \u2013 We provide customizable tools for recording, organizing, and evaluating insights.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Follow-up consultation<\/span><\/b><span data-contrast=\"auto\"> \u2013 We support teams in communicating outcomes and incorporating insights into broader plans.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"auto\">Turn reflection into results<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">AAM helps you move beyond brainstorming to build plans rooted in evidence and collaboration. Our approach emphasizes clarity, inclusivity, and alignment\u2014ensuring every SWOT exercise produces insight that directly informs action. When units take time to understand their internal and external environment, they can better focus resources, strengthen impact, and support student persistence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<!-- shortcode-button -->\n<div class=\"shortcode-button shortcode-button--center\">\n      <a class=\"main-button\" href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/support-request\/\">Connect with a Strategic Partner<\/a>\n  <\/div>\n\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<!-- shortcode-contact -->\n<div class=\"shortcode-contact\">\n    <div class=\"contact-header\">\n        <h3>Contact Academic Affairs Marketing<\/h3>\n    <\/div>\n    <div class=\"contact-body\">\n                <a href=\"mailto:aamarketing@nau.edu\" aria-label=\"Contact Academic Affairs Marketing: Email Address\" title=\"Email Address\">\n            <div class=\"contact-icon-container\">\n                <i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n                <span class=\"sr-only\">Email:<\/span>\n            <\/div>\n            <div class=\"contact-email\">aamarketing&#8203;@nau.edu<\/div>\n        <\/a>\n                    <\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>SWOT analysis Understand where you are to plan where you\u2019re going A clear picture of your current landscape is the foundation for effective strategy. Academic Affairs Marketing (AAM) helps colleges and units conduct SWOT (strengths, weaknesses, opportunities, and threats) analyses that identify internal strengths and challenges, as well as external opportunities and risks. This process [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":94,"parent":30,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-32","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":13,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/32\/revisions\/362"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/30"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}