{"id":30,"date":"2025-11-24T18:56:11","date_gmt":"2025-11-24T18:56:11","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?page_id=30"},"modified":"2026-02-03T22:06:55","modified_gmt":"2026-02-03T22:06:55","slug":"strategic-planning","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/strategic-planning","title":{"rendered":"Strategic planning\u00a0"},"content":{"rendered":"<h1>Strategic planning<\/h1>\n<h2>Turn strategy into meaningful, measurable action<\/h2>\n<p><span data-contrast=\"auto\">Academic Affairs Marketing (AAM) partners with colleges and units to strengthen strategic planning efforts that drive progress toward student success, retention, and institutional goals. From development to implementation, we help you set clear objectives, identify measurable outcomes, and create actionable plans that align with your unit&#8217;s priorities and brand pillars.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">Guidance and tools to bring your goals to life<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Our team supports units through every stage of the planning process\u2014from assessing current strengths to setting measurable targets and developing action plans. We provide tools, facilitation, and consultation that help transform ideas into strategic, results-oriented initiatives.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4>Areas of focus<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Goal setting and alignment<\/span><\/b><span data-contrast=\"auto\"> \u2013 Define and prioritize goals that reflect your unit\u2019s mission and institutional pillars.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SWOT (Strengths, Weaknesses, Opportunities, Threats)<\/span><\/b><span data-contrast=\"auto\"><strong> analysis<\/strong> \u2013 Conduct guided assessments to identify strengths, weaknesses, opportunities, and threats for the unit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Action planning<\/span><\/b><span data-contrast=\"auto\"> \u2013 Translate strategy into actionable steps, timelines, and success measures.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"auto\">Build plans that drive connection and impact<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">AAM helps you design and communicate plans that are practical, measurable, and aligned with intended outcomes. We\u2019ll work with you to clarify priorities, identify opportunities for collaboration, and ensure your strategies are supported by data, consistent messaging, and actionable next steps. When planning is intentional and collaborative, it builds shared ownership and lasting impact across your unit and the university community.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<!-- shortcode-button -->\n<div class=\"shortcode-button shortcode-button--center\">\n      <a class=\"main-button\" href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/support-request\/\">Connect with a Strategic Partner<\/a>\n  <\/div>\n\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<!-- shortcode-contact -->\n<div class=\"shortcode-contact\">\n    <div class=\"contact-header\">\n        <h3>Contact Academic Affairs Marketing<\/h3>\n    <\/div>\n    <div class=\"contact-body\">\n                <a href=\"mailto:aamarketing@nau.edu\" aria-label=\"Contact Academic Affairs Marketing: Email Address\" title=\"Email Address\">\n            <div class=\"contact-icon-container\">\n                <i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n                <span class=\"sr-only\">Email:<\/span>\n            <\/div>\n            <div class=\"contact-email\">aamarketing&#8203;@nau.edu<\/div>\n        <\/a>\n                    <\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Strategic planning Turn strategy into meaningful, measurable action Academic Affairs Marketing (AAM) partners with colleges and units to strengthen strategic planning efforts that drive progress toward student success, retention, and institutional goals. From development to implementation, we help you set clear objectives, identify measurable outcomes, and create actionable plans that align with your unit&#8217;s priorities [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":90,"parent":54,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":14,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/30\/revisions\/369"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}