{"id":28,"date":"2025-11-24T18:53:45","date_gmt":"2025-11-24T18:53:45","guid":{"rendered":"https:\/\/in.nau.edu\/academic-affairs-marketing\/?page_id=28"},"modified":"2026-02-04T16:42:44","modified_gmt":"2026-02-04T16:42:44","slug":"playbooks","status":"publish","type":"page","link":"https:\/\/in.nau.edu\/academic-affairs-marketing\/services-overview\/training-resources\/playbooks","title":{"rendered":"Playbooks"},"content":{"rendered":"<h1>Playbooks<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h1>\n<h2>Practical guides to help you plan, create, and measure your marketing efforts<\/h2>\n<p><span data-contrast=\"auto\">Academic Affairs Marketing (AAM) playbooks are designed to make communication simpler, more strategic, and more consistent across Academic Affairs. Each one offers practical tools, templates, and examples that help faculty, staff, and student communicators plan campaigns, create content, and evaluate outcomes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Built around higher-ed best practices and NAU\u2019s brand standards, these playbooks help ensure that every message\u2014no matter the platform\u2014reflects the shared goal of supporting student success and retention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4>Actionable strategies, not just documentation<\/h4>\n<p><span data-contrast=\"auto\">Each playbook is a working guide built for real use, covering every step from defining goals to reporting results. You\u2019ll find frameworks and examples that help you:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Define objectives and audiences for your campaigns<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">Coordinate content across all platforms, from social media and email to print and in-person outreach<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">Apply NAU&#8217;s brand pillars, personality, voice and tone consistently<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Track and report key metrics that matter most for retention and engagement<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Align efforts with Academic Affairs\u2019 marketing and communications priorities<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><span data-contrast=\"auto\">Built to support collaboration and growth<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Playbooks are designed to be used across teams\u2014whether you\u2019re a marketing professional, faculty lead, or student ambassador. They\u2019re best used at the start of a new initiative, during content planning, or when refining your approach mid-campaign.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By following shared frameworks and goals, teams across Academic Affairs can communicate with consistency, measure impact effectively, and continuously improve the student experience through intentional, data-informed storytelling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Ready-to-use resources<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Each playbook is designed to meet a specific need\u2014whether you\u2019re launching a digital campaign, managing a social media presence, or refining your content strategy.<\/span><\/p>\n<h3><span data-contrast=\"auto\">Playbooks<\/span><\/h3>\n<div class='shortcode-column-container'><!-- shortcode-column -->\n<div class=\"shortcode-column shortcode-column--count-2\">\n    \n<div class=\"eplus-bg-color-row bg-color-nau-blue\"><div class=\"eplus-bg-color-row-content\">\n<h4><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Digital-Marketing-Playbook_FY26.pdf\">Digital marketing<\/a><\/h4>\n<p><span data-contrast=\"auto\">A step-by-step guide to planning, creating, and evaluating content across digital platforms &#8211; including social media, including Key Performance Indicators (KPIs), templates, and audience insights.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div><\/div>\n\n<\/div>\n\n<!-- shortcode-column -->\n<div class=\"shortcode-column shortcode-column--count-2\">\n    \n<div class=\"eplus-bg-color-row bg-color-nau-yellow\"><div class=\"eplus-bg-color-row-content\">\n<h4><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Marketing-101-Playbook_FY26.pdf\">Marketing 101<\/a><\/h4>\n<p>A foundational guide to core marketing concepts in higher education, designed to build shared understanding around strategy, audiences, campaigns, channels, and brand alignment.<\/p>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<div class='shortcode-column-container'><!-- shortcode-column -->\n<div class=\"shortcode-column shortcode-column--count-2\">\n    \n<div class=\"eplus-bg-color-row bg-color-extra-light-gray\"><div class=\"eplus-bg-color-row-content\">\n<h4><a href=\"https:\/\/in.nau.edu\/wp-content\/uploads\/sites\/90\/2026\/02\/Visual-Assets-Playbook_FY26.pdf\">Visual assets<\/a><\/h4>\n<p>Guidance on planning, creating, and using visual assets that align with NAU and college brands, support accessibility standards, and strengthen consistency across marketing efforts.<\/p>\n<\/div><\/div>\n\n<\/div>\n\n<!-- shortcode-column -->\n<div class=\"shortcode-column shortcode-column--count-2\">\n    \n<div class=\"eplus-bg-color-row bg-color-nau-blue\"><div class=\"eplus-bg-color-row-content\">\n<h4>Program promotion\u2014coming soon<\/h4>\n<p>Guidance on planning and executing coordinated academic program promotion efforts using digital, traditional, and experiential marketing channels.<\/p>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<p><span data-contrast=\"auto\">More playbooks are in development and will be added as new needs arise\u2014each one grounded in data, collaboration, and NAU\u2019s brand values.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<!-- shortcode-right-column -->\n<div class=\"shortcode-right-column\" >\n    <div class=\"shortcode-right-column__container\">\n<div class=\"eplus-bg-color-row bg-color-extra-light-gray\"><div class=\"eplus-bg-color-row-content\">\n<h4>Contact Academic Affairs Marketing<\/h4>\n<!-- shortcode-button -->\n<div class=\"shortcode-button shortcode-button--center\">\n      <a class=\"main-button\" href=\"https:\/\/in.nau.edu\/academic-affairs-marketing\/support-request\/\">Submit a support request<\/a>\n  <\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playbooks\u00a0 Practical guides to help you plan, create, and measure your marketing efforts Academic Affairs Marketing (AAM) playbooks are designed to make communication simpler, more strategic, and more consistent across Academic Affairs. Each one offers practical tools, templates, and examples that help faculty, staff, and student communicators plan campaigns, create content, and evaluate outcomes.\u00a0 Built [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":90,"parent":99,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ring_central_script_selection":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":15,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/28\/revisions\/396"}],"up":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/pages\/99"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/in.nau.edu\/academic-affairs-marketing\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}