Find answers to common questions about Academic Affairs Marketing (AAM) services, processes, and support. This page is designed to help you quickly understand how we work, what we offer, and where to go when you need assistance.<\/p>\n
Academic Affairs Marketing (AAM) is an outcomes-oriented, data- and best-practices-informed team that supports Northern Arizona University’s Academic Affairs division. Our work focuses on advancing academic momentum, supporting student persistence, and improving the efficiency and effectiveness of marketing efforts across a decentralized environment.<\/p>\n
In collaboration with internal partners, we provide strategy, consultation, tools, training, and campaign support that strengthen the positioning of colleges, academic units, and public-facing services within Academic Affairs.<\/p>\n
Our services include:<\/strong><\/p>\n To request support, please submit a request<\/a> for the relevant service.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n AAM works with colleges, departments, and units housed within Academic Affairs. Our services are designed for faculty, staff, and communicators who support marketing and outreach as part of their role.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n To request support for any AAM service, please submit a request<\/a>. Requests help us understand your goals, timeline, and audience so we can route and prioritize work effectively.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n The university does not currently offer centralized graphic design services. If you need design support, we recommend contacting The VisualDESIGNLab<\/a> or working with an approved external vendor.<\/p>\n AAM can support messaging, content strategy, and planning<\/strong>, even when design work is handled elsewhere.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n NAU Printing Services has expanded its offerings to better support students and the campus community—including NAU student clubs and organizations—through a Digital Storefront available at nau.edu\/printhub<\/a>.<\/p>\n The Digital Storefront makes it easier for campus groups to order professional-quality printed and promotional materials for events, outreach, and everyday needs. Available products include:<\/p>\n Printing Services specializes in fast, professional production to help your organization promote events, increase visibility, and meet engagement goals—without the need for off-campus vendors.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n Advertising opportunities outside of university-level campaigns are reviewed on a case-by-case basis. Please email aamarketing@nau.edu<\/a> for guidance.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n Yes. AAM provides website support for Academic Affairs sites on in.nau.edu<\/strong> and legacy domains. If your unit does not have internal web editing capacity, our team can make content updates directly on your behalf by submitting a request<\/a>.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n Oasis is the workflow tool used to submit edits and new pages for review before publication on Academic Affairs websites. It ensures content is reviewed for adherence to web publishing best practices, accessibility, and brand alignment.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n To become a Site Steward:<\/p>\n You will receive instructions via email once your request is approved.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n Photography requests should be submitted using the SEM Request Form<\/a> and are reviewed on a case-by-case basis. If capacity is unavailable, you may also contact an NAU-approved or local photographer from SEM’s list.<\/p>\n Additionally, Cline Library Photography Studio allows you to take professional, studio-quality photos using multi-function lighting and equipment setup (camera not included). Individual students or groups of up to 8 people can shoot portrait or still life photography using one of two lighting stations.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n Request videography support using the SEM Request Form<\/a>. Requests are reviewed and approved on a case-by-case basis. If SEM does not have capacity to support your videography request, you may ask SEM for a current list of NAU-approved videographers.<\/p>\n <\/strong>AAM can assist with video strategy, messaging, and planning<\/strong>, even when production is handled elsewhere.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n AAM does not produce podcasts directly. The Cline Library Production Studios<\/a> offer specialized hardware and software for recording and editing multimedia projects. These studios are ideal for: recording audio for interviews, podcasts, or voiceovers, editing multimedia projects with advanced software.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n To order promotional items or swag, please follow the steps on the Trademarks & Licensing website.<\/a> Select one of the following groups for next steps:<\/p>\n Playbooks<\/strong> provide in-depth, step-by-step guidance for planning, executing, and evaluating marketing efforts.<\/p>\n Campaign blueprints<\/strong> showcase examples of integrated campaigns and tactics that can be adapted to your unit’s goals.<\/p>\n<\/body><\/html>\n\n <\/div>\n<\/div>\n\n\n\n
Who can work with AAM? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
How do I request marketing support? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
Does AAM design flyers or other printed materials? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
How do I order printed flyers, stickers, or other materials? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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Can I purchase advertising to promote my program? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
How do I make my digital files accessible? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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Does AAM support website updates? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
What is Oasis? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
How do I become a Site Steward? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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Who do I contact to schedule a photo shoot? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
Who handles video production? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
Does AAM produce podcasts? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
How do I order promotional items or swag? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n
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What\u2019s the difference between a Playbook and a Campaign blueprint? Accordion Closed<\/span><\/h4>\n <\/span>\n <\/div>\n <\/a>\n