Instructional Leadership, emphasis: K-12 School Leadership (MEd)
Rows of yellow flowers next to sidewalk, with a NAU bus at a bus stop in the background.
  1. IN
  2. Strategic Enrollment Marketing
  3. Guiding principles

Guiding principles

What is Strategic Enrollment and Marketing all about?

Strategic Enrollment and Marketing focuses on recruiting and enrolling students as the cornerstone of NAU’s mission. By integrating marketing and communications alongside enrollment efforts, we (will) tell NAU’s transformative story to attract diverse learners and drive student success. Our work sharpens focus, aligns talent and resources with university priorities, and invests in high-impact strategies to ensure long-term sustainability. With unwavering commitment, we advance NAU’s vision as a leading engine of opportunity and excellence.

We seek to be

1. People inspired

We focus on the needs, growth, and potential of the Lumberjack community.

2. Accessible

We remove barriers and create opportunity for education and growth.

3. Intentional

We build on what works while anticipating and adapting for future needs.

4. Inclusive and diverse in our work

All voices are represented, valued, empowered, and heard.